Responsibilities

• Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities
• Drive brand awareness, affinity, and cultural relevance through a content strategy that balances our entertainment-first approach with educational brand and product storytelling
• Define monthly social content priorities across Instagram, TikTok, and new channels, collaborating with our Social Content Producer and the larger brand/creative team to ensure our content mix ladders up to key social and brand objectives
• Oversee the social content strategy and calendar planning across all platforms, inclusive of owned content, brand collaborations, and influencer collaborations
• Propose ideas for bigger social-focused brand partnerships, and execute on bringing them to life
• Partner with our Social Content Producer to develop episodic and longer-form content series that drive reach, engagement, and affinity
• Support the team in all content concepting, filming, and editing — ensuring brand and creative alignment
• Oversee publishing across all brand accounts and platforms
• Collaborate with the broader team to align social content initiatives with influencer partnerships and extend the impact of content and campaigns across other marketing channels
• Spearhead our social community strategy, partnering with our Community Manager to evolve community programming and nurture our community of brand loyalists through both digital and IRL activations

Requirements

• 6+ years of experience in the social/content/influencer space, with at least two years of experience in-house at a consumer brand
• Strong POV on what makes for a stand-out social media program, plus a deep understanding of the social media landscape and what drives engagement across platforms
• Experience managing a monthly social / content budget, with the ability to be scrappy and resourceful as needed
• Highly organized and detail oriented
• Equally creative and strategic: You want to propose big ideas and take big swings, with an understanding of the larger “why” behind them
• Collaborator and team player: You’re a good, kind, fun person to work with
• *Preferred but not required: 1+ year of people management experience
• *Preferred but not required: Proficiency in social native content creation & video editing :-)

Preferred

• 1+ year of people management experience
• Proficiency in social native content creation & video editing :-)

Benefits

• Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.