Responsibilities

• Build a cohesive, multi-brand organic social strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Create a proactive, original storytelling engine—beyond trend participation.
• Define each brand’s cultural role, rooted in insights, behaviors, and platform-native formats.
• Translate brand priorities and campaigns into social-led narratives and content systems.
• Guide platform-first concepts and content calendars grounded in strong cultural and creative POVs.
• Oversee internal creators, strategists, community managers, and agency partners.
• Provide crisp creative direction ensuring content is native, watchable, and highly engaging.
• Work across formats—studio, lo-fi, IRL, UGC, AI-driven.
• Bring creator energy: comfortable jumping on camera when appropriate.
• Mentor an in-house team across content strategy, creative, and production.

Requirements

• 5+ years in social, content strategy, brand marketing, or creator marketing.
• Proven experience leading social strategy for recognizable brands or creators.
• Deep fluency in TikTok and Instagram—algorithms, formats, culture, creative best practices.
• A strong creative POV on what’s culturally relevant and what works.
• Comfortable on camera as well as directing others behind the scenes.
• Understand social as a creative ecosystem, not just channels.
• Confident storyteller and communicator.
• Able to thrive in fast-paced, evolving environments.
• Please provide examples of work, including at least one of the below:
• Links to social accounts you’ve recently led or contributed to

Preferred

• North America Applicants Only