Responsibilities

• Develop and execute social media strategies across all key platforms with focus on TikTok, Instagram and YouTube.
• Manage day-to-day operations on the brand’s social media channels, including the social media content calendar and community management to ensuring timely responses to comments, messages, and inquiries.
• Define platform-specific growth strategies to increase reach, engagement and community growth,
• Engage with our online community, fostering relationships and encouraging audience participation.
• Monitor platform trends, emerging formats, algorithm changes and competitive activity to keep content innovative and best in class.
• Develop and curate compelling organic social media and CRM content, including text, images, videos, graphics, campaign assets and editorial storytelling.
• Collaborate with Product Marketing, Creative, external agencies and other cross-functional stakeholders to develop compelling and on-brand content that performs across multiple social channels.
• Schedule and publish content across various social media platforms using social media management tools (Sprinklr) that align with local market activations.
• Identify opportunities for reactive, trend-led and culturally relevant content.
• Lead the planning and execution of social media content in support of product launches, seasonal campaigns, partnerships and other business priorities.

Requirements

• 4 year bachelors degree
• 7+ years of experience in brand social media
• Deep knowledge and experience with all major social media platforms, content strategy, audience growth and platform analytics.
• Beauty industry experience
• Familiarity with social media management tools and scheduling platforms (eg. Sprinklr).
• Experience creating and overseeing high-performing organic social campaigns.
• Ability to think and communicate strategically, with excellent copywriting, storytelling and communication skills. Attention to detail and grammar.
• Results-oriented, self-starter, demonstrating the ability to lead while also a team player that can work collaboratively across functions.

Preferred

• Experience specifically within the cosmetics space
• Content and digital brand experience background

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.