Responsibilities

• Develop and own the end-to-end social strategy for multiple Action & Outdoor brands (e.g., Billabong, DC, RVCA).
• Lending support and working with partners to ensuring key brands are in-line with global objectives (Volcom, Quiksilver, Roxy, RVCA, Element, Spyder…)
• Translate brand objectives into tailored, platform-specific plans that drive engagement, growth, and cultural relevance.
• Monitor industry trends, audience behavior, and competitive activity to inform social approaches and stay ahead of the curve.
• Manage social calendar approvals for key regions and partners.
• Lead annual planning for social content, campaigns, and tentpole moments aligned with brand and marketing priorities.
• Define and track KPIs to measure social effectiveness and adapt strategy accordingly.
• Oversee the development of content calendars across platforms (Instagram, TikTok, X, YouTube, etc.).
• Partner with Creative teams to guide the development of compelling visuals, copy, and storytelling that align with social best practices.
• Lead real-time activation and community engagement strategies during live events, product drops, or cultural moments.
• Approve and review daily content and ensure tone, timing, and formatting are optimized per platform and brand.

Requirements

• Bachelor’s degree in marketing, business, or a similar field
• A minimum of 4 - 5 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required
• Hands-on experience managing marketing in a brand licensing environment
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
• Seamless communication skills with strong in-room presentation capabilities
• Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
• Must have the ability to shoot content and edit social content.
• Willingness and ability to travel as the role requires