Responsibilities

• Define and evolve enterprise-wide social media strategy across all channels.
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• Participate in after-hours social monitoring and escalation management when necessary.
• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.
• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management
• Social media governance, accreditation, and brand safety standards
• AI-enabled content workflows and automation tools

Preferred

• Experience building or transforming in-house social media capabilities.
• Experience operating in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks

Benefits

• Health & Wellness - Medical plans with multiple coverage options, including HSA eligibility.
• Prescription drug coverage.
• Dental and vision benefits.
• Employee Assistance Program (confidential support services).
• Financial Protection & Insurance - Company-paid basic life insurance.
• Optional supplemental life insurance and dependent coverage.
• Short-term and long-term disability coverage.
• Critical illness, accident, and pet insurance options.
• Retirement & Savings - 401(k) plan with company match and automatic deferral, HSA and FSA options.
• Time Off & Leave - PTO, Paid Holidays, mental health day, floating holidays, and other paid leave programs.