Senior Manager, Social & Influencer

Responsibilities

• Lead the development and implementation of social media campaigns that integrate with broader paid, owned and earned programs.
• Educate clients and colleagues on emerging trends, platforms and best practices.
• Implement digital engagement campaigns for top-tier government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social media channels, including editorial planning, content development, paid media, social listening, monitoring, performance analytics and ongoing strategy.
• Inform the development of effective digital and social creative and editorial assets that resonate with priority audiences, and help ensure social channels are used in high-value ways.
• Serve as a key client contact for digital campaigns, providing reliable project management and strategic counsel. Communicate confidently and appropriately with clients in writing, on Microsoft Teams and in person.
• Collaborate with senior agency colleagues to develop strategy and ensure client deliverables are met.
• Support new business development through pitch development and presentations.

Requirements

• 5–7 years of experience in digital communications and marketing, with a focus on social media.
• Experience supporting large clients or organizations as they develop innovative social media programs.
• Deep expertise in social media, including content formats, ad-targeting options and analytics capabilities.
• Experience working closely with cross-functional teams, such as creative, strategy, media planning and PR.
• Comfort working with senior-level stakeholders and clients.
• A strong interest in social media and influencer trends, and the ability to apply them to client challenges across a range of industries.
• Knowledge of social media listening programs and the ability to turn findings into actionable client insights.
• Ability to manage multiple projects at different stages simultaneously.
• Ability to work in a fast-paced, highly collaborative, multidisciplinary team.
• A resilient mindset, deep curiosity and a healthy sense of humor.

Preferred

• Experience working with social media influencers or content creators as part of a brand’s social media strategy.
• Experience with social executive visibility programs, supporting senior leaders or subject matter experts on social media.
• Experience with social listening or social media monitoring, and an understanding of how to approach a new client challenge.