Own and scale social programming for The Shop across multiple platforms, with calendar ownership, creative direction, and channel strategy that supports other Originals and Studio IP as priorities.

• Responsibilities: Social programming master calendar, asset creation workflows, and copywriting to ensure consistent tone and voice.
• Collaboration: Work with Social Programmers, Producers, and strategy leads to optimize publishing workflows and daily operations.
• YouTube & video: Lead YouTube programming with thumbnail, title/description strategy, Shorts, and Community initiatives.
• Strategic input: Advise on cultural/social trends to guide content direction across platforms.
• Quality control: QC all published assets to align with brand and franchise requirements.
• Cross-team alignment: Coordinate with leadership and content teams to publish assets at the correct times with proper messaging.
• Performance focus: Monitor live programming analytics and surface opportunities to improve growth and engagement.
• Platform execution: Ensure social strategy is implemented across original and branded content.
• Audience & distribution: Inform digital distribution and scale best practices across the portfolio.
• Content engagement: Align with showrunners to support social content strategy for The Shop and related franchises.