Senior Manager, SEO & Content Strategy at Hearst Magazines | New York City, NY | $101K/yr – $122K/yr

Senior Manager, SEO & Content Strategy

New York City, NY (Hybrid)

$101K/yr – $122K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own organic audience growth for Hearst Autos, turning editorial content into high intent shoppers while driving conversions across lead gen, commerce, and marketplace experiences.

Growth Strategy: Lead organic audience growth across Hearst Autos brands targeting high intent shoppers and conversion across key funnel moments.
Editorial Pathways: Align content to conversion with editorial and product teams for measurable business impact.
Insights to Action: Convert SEO data into clear, prioritized actions for content and product teams.

Job Description

Own and optimize SEO driven audience growth for Hearst Autos across brands, turning content into high-intent shoppers who convert across lead gen, commerce, and marketplace experiences.

Growth Strategy: Lead organic audience growth strategy across Hearst Autos brands, focusing on attracting high-intent shoppers and driving conversions across lead generation, commerce, and marketplace experiences
Editorial Collaboration: Partner with editorial and product teams to create seamless pathways from content to conversion, aligning audience acquisition with core business outcomes
Content Coverage & Planning: Manage day-to-day content strategy workflows, ensuring coverage aligns with search demand, seasonal trends, and key moments in the car-buying journey
Insights & Prioritization: Analyze search trends, audience behavior, and competitive gaps to inform content creation, product development, and prioritization decisions
Data to Action: Translate complex SEO data into clear, actionable insights that improve content performance and drive measurable impact
Technical & Syndication: Collaborate with product and engineering teams to grow marketplace audiences through technical SEO, content syndication, and scalable audience development strategies
New Tools Launch & Formats: Define and support the launch of new tools, features, and content formats that enhance the car shopping experience while driving traffic and revenue growth
AI Trends & Visibility: Monitor AI-driven discovery trends and search ecosystem changes, adapting strategies to maintain visibility, authority, and performance

Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA

7.7K employees (4,021 in marketing)

www.hearst.com/magazines

65% recommend to a friend

78% CEO approval