Responsibilities

• Own SEM end to end: bid strategy, budget allocation and pacing, campaign and account structure, keyword/query strategy, and automated/Smart Bidding dynamics across search platforms.
• Manage and develop the SEM analytics team
• Use SQL (Snowflake) to analyze performance: by campaign, incrementality, and connection to downstream customer outcomes.
• Identify and execute optimization opportunities: bid adjustments, budget reallocation, structural changes, target adjustments.
• Design, launch, and evaluate experiments (bid strategy tests, structure tests, budget tests) with rigor on significance, power, and confound control.
• Partner with the VP of Growth Analytics on SEM strategy and portfolio-level tradeoffs.

Requirements

• 6+ years in performance marketing, with direct, hands-on ownership of SEM campaigns and budgets — not agency-managed, not analytics-only oversight of someone else"s execution.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
• Proven experience managing people, ideally including managing senior analysts or managers.
• Deep fluency in SEM mechanics: bid strategy, automated/Smart Bidding dynamics, budget pacing, account and campaign structure, keyword/query management.
• Strong SQL skills; able to independently pull, shape, and analyze large datasets (Snowflake a plus).
• Solid experimentation fundamentals: significance, power, incrementality measurement, confound control.
• Clear communication with both technical and executive stakeholders.

Preferred

• Experience in an internet marketplace or lead-gen business (insurance industry experience is not required — SEM depth matters more than vertical familiarity).
• Comfortable using AI tools to accelerate analysis and execution.