Senior Manager, Search Engine Marketing - Corporate Las Vegas at Tao Group Hospitality | Enterprise, NV

Tao Group Hospitality

Senior Manager, Search Engine Marketing - Corporate Las Vegas

Enterprise, NV (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive paid search campaigns in hospitality venues to maximize ticket sales and reservations with ROAS targets.

Own Google Ads campaigns (Search/Display/Performance Max) and conversion tracking.
Must-have: 3–5+ years of SEM with proven ROAS optimization in events/hospitality.
Standout: Cross-venue campaign structure and large budgets with data-driven optimizations.

Job Description

Responsibilities

Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.
Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts.
Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue.
Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition.
Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration.
Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.
Manage substantial paid search budgets with accountability to ROAS targets and conversion goals.
Provide regular performance reporting with clear insights and recommendations to senior leadership.
Stay current on Google Ads platform updates, algorithm changes, and industry best practices.
Collaborate with cross-functional teams on landing page optimization and A/B testing strategies.

Requirements

Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.
3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events.
Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS.
Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement.
Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting.
Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation.
Proficient in Microsoft Office.
21+ years of age
Must-have: strong data-driven decision making and reporting capabilities.
Excellent collaboration and cross-functional communication skills.

Preferred

Meta Business Manager and paid social campaigns a plus.
POS systems and Oracle knowledge preferred.

Benefits

Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
Time off and much more!

Tao Group Hospitality

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of widely recognized hospitality brands including TAO, OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more.Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.With over 25 years of industry experience, Tao Group Hospitality consistently sets the bar for guest experiences by delivering unforgettable entertainment with innovation and creativity at the core. The company strives to exceed expectations and continually reinvent the future of hospitality through its owned operations as well as joint venture and managed properties.

Founded in 2005

Las Vegas, Nevada, USA

2K employees (296 in marketing)

www.taogroup.com