Responsibilities

• Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.
• Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts.
• Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue.
• Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition.
• Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration.
• Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.
• Manage substantial paid search budgets with accountability to ROAS targets and conversion goals.
• Provide regular performance reporting with clear insights and recommendations to senior leadership.
• Stay current on Google Ads platform updates, algorithm changes, and industry best practices.
• Collaborate with cross-functional teams on landing page optimization and A/B testing strategies.

Requirements

• Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.
• 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events.
• Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS.
• Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement.
• Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting.
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation.
• Proficient in Microsoft Office; POS systems and Oracle knowledge preferred.
• Excellent communication and project management skills.
• 21+ years of age
• Must be able to sit and/or stand for extended periods of time

Preferred

• Experience with Meta Business Manager and paid social campaigns a plus.

Benefits

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• Time off and much more!