Responsibilities

• Own multi-channel growth strategy
• Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
• Allocate budget and make clear, defensible channel bets
• Balance fundamentally different audiences without losing strategic coherence
• Build and test the D2C motion
• Design and run early-stage experiments to define what scalable consumer acquisition looks like
• Identify viable channels, messaging, and CAC targets
• Turn ambiguity into structured learning and direction
• Turn data into decisions
• Analyze funnel performance across segments and channels

Requirements

• 4–7 years in demand generation, growth marketing, or revenue marketing
• Track record of improving pipeline quality and conversion, not just lead volume
• Experience across both B2B and consumer/prosumer marketing
• Comfort operating in ambiguous, early-stage growth environments
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Clear communicator who can influence cross-functional partners

Preferred

• Experience in proptech, fintech, or marketplace businesses
• Familiarity with B2B2C or dual-sided growth models
• Background in consumer acquisition (search, paid social, referral loops)
• Experience marketing to small businesses or independent professionals
• Exposure to community-led or product-led growth

Benefits

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
• Summer & Winter Break (~1-week each) + 9 Holidays per year
• Healthcare and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (lifetime limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your well-being