Responsibilities

• Partner with the VP of Retention & Lifecycle Marketing to translate department strategy into clear execution plans, retention roadmaps, and measurable business outcomes
• Develop the roadmap and execution approach for bringing retention initiatives to life across the customer lifecycle, independently identifying and prioritizing opportunities that strengthen customer loyalty, subscription health, repeat purchase behavior, and customer lifetime value
• Operate with a high degree of autonomy, confidently making recommendations, solving problems, and driving initiatives from concept through execution with minimal day-to-day direction
• Own the architecture, design, build, and optimization of automated customer journeys across onboarding, post-purchase, replenishment, subscriptions, loyalty, winback, reactivation, churn prevention, and customer education
• Continuously improve customer journeys by identifying friction points and creating lifecycle experiences that are timely, relevant, and genuinely valuable
• Design scalable lifecycle programs that evolve alongside our customers and business, strengthening customer loyalty, subscription performance, and long-term customer lifetime value
• Serve as Paleovalley's primary owner of retention marketing automation within Klaviyo, including lifecycle flow architecture, creation, optimization, QA, troubleshooting, documentation, and ongoing maintenance
• Design sophisticated automation logic using segmentation, personalization, dynamic content, behavioral targeting, and CRM best practices
• Ensure our lifecycle infrastructure is scalable, reliable, and continuously improving while establishing best practices across the retention program
• Establish automation standards and best practices that create consistency, scalability, and operational excellence across the retention program

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent professional experience
• 6+ years leading retention or lifecycle marketing for a sophisticated DTC ecommerce or subscription business, with demonstrated ownership of customer journey strategy, marketing automation, and lifecycle performance
• Expert-level experience building, optimizing, and scaling sophisticated lifecycle automation programs within Klaviyo
• Demonstrated success improving customer lifetime value, repeat purchase behavior, subscription health, and retention through lifecycle marketing
• Experience developing and optimizing sophisticated automated customer journeys from strategy through execution
• Advanced analytical skills with demonstrated experience owning retention reporting and dashboards, analyzing lifecycle performance, identifying trends, and translating customer and business data into strategic recommendations and measurable business improvements
• Experience developing, executing, and evaluating A/B testing strategies
• Exceptional project management and organizational skills with the ability to independently prioritize work and manage multiple initiatives
• Strong communication and collaboration skills with the ability to influence cross-functional partners and build trusted relationships

Preferred

• Experience in a DTC ecommerce and/or subscription-based business
• Experience within health & wellness, supplements, food, consumer packaged goods, or a related industry
• Experience with Shopify, Attentive, PostPilot, GA4, Mixpanel, Looker, or similar marketing technologies

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others