Responsibilities

• Cross-Category Strategy: Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).
• Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares."
• Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—using data to drive everything from awareness to "Drive-Up" or "BOPIS" (Buy Online, Pick Up In-Store) conversions.
• Omnichannel Execution: Own the "digital shelf." You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.
• Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.
• Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the "heroes" of these high-traffic shopping moments.
• Data-Driven Optimization: Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.

Requirements

• Experience: 5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
• Category Versatility: Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
• Stakeholder Diplomacy: Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.
• Strategic Vision: Ability to think and act strategically, finding opportunities to place products in nontraditional aisles to capture "cross-basket" sales.

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.