Senior Manager, Retail Content Marketing

Bethesda, MD (Hybrid)

$110K/yr – $143K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Marriott\'s Retail content strategy and cross-channel execution to support brand objectives and product launches.

  • Own content strategy and calendar to support brand objectives and product launches.
  • Must-have: 5+ years in ecommerce content marketing.
  • Standout: Experience coordinating multiple agencies and internal partners across channels.

Job Description

Responsibilities

  • Conceive and execute content strategies that support key brand objectives, growth drivers and business timelines.
  • Manage a content calendar.
  • Assist with content production and management, inclusive of photoshoots, written copy, asset organization.
  • Be a key team member on new product launches and coordination between various teams.
  • Manage integrating content into marketing channels and website both directly and via agencies or internal partners.
  • Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
  • Contribute to the overall strategy of the Retail business and clearly communicate our objectives internally.
  • Strong leadership and communication skills, with the ability to build alignment around a vision.
  • Ability to manage by influence and build strong working relationships with other teams.

Requirements

  • 4-year degree from an accredited university.
  • 5+ years of relevant professional experience in ecommerce content marketing.
  • Demonstrable experience developing and executing a content marketing strategy.
  • Experience developing a marketing content calendar across channels, inclusive of gaining alignment and allocating resources.
  • Experience managing multiple agencies against timelines and budgets.
  • Hands-on experience developing owned channel marketing content such as producing photoshoots or directly managing social feeds.
  • Strong creative writing and communication skills.
  • Experience with light image editing tools, such as Canva.
  • Experience managing social media content production.
  • Experience with generative AI tools for content generation.

Preferred

  • Proven track record leading marketing for a homewares, luxury or gift industries preferred.
  • Experience with generative AI tools for content generation

Benefits

  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
16

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