Responsibilities

• Coordinates marketing strategy and activities for the BMT franchise, including sales enablement, customer engagement, clinical value development, pricing execution and operational plans.
• Analyze the customer base and pinpoint responses to evolving trends and shifts in demand, ensuring successful execution of product line strategies.
• Develop regional go-to-market strategies for capital equipment, disposables, software and services that meet Annual Operating Plan objectives.
• Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers.
• Work closely with other functions, participate in/lead cross functional project teams as required
• Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.
• Takes primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives.

Requirements

• 10+ years marketing experience in biotech, pharmaceutical, healthcare software or other areas of life sciences, with a proven record of building marketing plans and engagement with sales teams.
• Previous IVT experience in a marketing, sales, or clinical setting strongly preferred
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency
• Bachelor’s degree required, MBA a strong preference

Benefits

• 401(k) with up to a 6% employer match and no vesting period
• employee stock purchase plan
• “flexible time off” for salaried employees
• accrual of three to five weeks’ vacation annually (based on tenure)
• accrual of up to 64 hours (annually) of paid sick time
• paid and/or floating holidays
• parential leave
• short- and long-term disability insurance
• tuition reimbursement
• health and welfare benefits