Senior Manager of Public Relations & Executive Communication

Westborough, MA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive PR, executive communications, and crisis leadership for a major retail brand.

  • Own media relations, spokesperson activities, and cross-functional messaging for brand-wide initiatives.
  • Must-have: 6+ years in PR or corporate comms with proven media coverage in retail or consumer settings.
  • Standout: Experience managing an external PR agency and leading executive communications.

Job Description

Responsibilities

  • Public Relations: Develop and execute comprehensive PR strategies that enhance brand awareness, protect reputation, and generate positive media coverage. Serve as primary media contact and manage relationships with journalists, influencers, and key external stakeholders.
  • Executive Communications: Partner with senior leaders to craft and deliver internal and external messaging, including speeches, talking points, presentations, and executive announcements. Ensure messaging is consistent, compelling, and aligned with organizational priorities.
  • PR Agency Management: Oversee the strategic partnership with the external PR firm, guiding overall brand positioning, executive communications, and high-impact initiatives while ensuring alignment with business priorities and organizational goals.
  • Crisis & Reputation Management: Lead preparation and execution of crisis communications plans, managing sensitive information with discretion while safeguarding the company’s reputation.
  • Thought Leadership & Content: Drive content development for corporate announcements, media opportunities, internal platforms, and social channels ensuring consistent brand voice and storytelling.
  • Cross-Functional Collaboration: Partner with marketing, brand, operations, HR, and store teams to ensure alignment of messaging, campaigns, and initiatives across the enterprise.

Requirements

  • Bachelor’s in Marketing, Communications, Public Relations or Business
  • Master’s in Marketing, Communications, Public Relations or Business
  • 6+ years in public relations, corporate communications, or executive communications
  • 8+ years with experience in PR or corporate communications in retail, consumer, high-profile, environments.
  • Soft Skills/Competencies: Strong media relations and storytelling skills, with proven success in securing positive coverage
  • Soft Skills/Competencies: Expertise in developing polished, executive-level PowerPoint presentations that distill complex information into clear, compelling narratives
  • Soft Skills/Competencies: Experience in executive communications and supporting senior leadership
  • Soft Skills/Competencies: Crisis communications experience with the ability to manage sensitive information
  • Soft Skills/Competencies: Excellent written, oral, and presentation skills
  • Soft Skills/Competencies: Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

  • Experience in PR or corporate communications in retail, consumer, high-profile environments.

Benefits

  • Competitive Wages
  • Earned wage access program
  • Paid Time Off
  • Medical/Health/Dental Coverage
  • 401K with Company Match
  • Team Member Discounts
  • Tuition Reimbursement
  • Employee Assistance Program
  • Health Savings Account
  • Company Spirit Days
Cumberland Farms logo

Cumberland Farms

Cumberland Farms, Inc. operates as a convenience store/petroleum marketer. It also purchases, sells, leases, and manages commercial strip centers, gasoline stations, and retail outlets in New England, and Florida. The company offers its services through a network of retail stores, gas stations, and a support system, including petroleum and grocery distribution operations. Cumberland Farms, Inc. was founded in 1939 and is based in Westborough, Massachusetts.

Founded in 1939
Westborough, Massachusetts, USA
3.5K employees (23 in marketing)

Traffic Signals

Monthly Visitors
79.7K
Traffic Source Mix
Search
59.3%
Direct
33.6%
Referral
5%
Social
1.1%
Paid
0.8%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
13 (0% of company)

Recent News