Senior Public Relations Manager
audioeye
USA (Remote)
In-houseTravel-HealthcareSenior level5+ years exp.
1 day ago
Senior Manager of Public Relations, Events & Collaborations
City of Industry, CA (Hybrid)
$115K/yr – $150K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and orchestrate integrated PR and brand storytelling that tie seasonal campaigns, launches, and partnerships to measurable media coverage and in-store experiences.
- Public Relations & Brand Storytelling: own strategic PR programs and executive communications that shape brand perception.
- Experiential & Partnerships: lead consumer events and cross-brand collaborations that drive traffic, loyalty, and earned media.
- Creator & Media Ecosystem: partner with influencers and media to extend storytelling across earned and owned channels.
Job Description
- Public Relations & Brand Storytelling: Develop and execute integrated PR strategies aligned with campaigns, product launches, brand initiatives, and key business priorities.
- Earned Media & Coverage: Build programs that increase brand awareness across fashion, lifestyle, business, retail, and culture.
- Media Relationships: Cultivate strong relationships with editors, journalists, stylists, producers, industry partners, and outlets.
- Storytelling Opportunities: Develop compelling stories that highlight product innovation, customer community, inclusive brand values, and business initiatives.
- Corporate Communications & Crisis: Partner with executive leadership on corporate communications, visibility, CSR initiatives, reputation management, and crisis messaging.
- Experiential Marketing & Events: Lead the strategy, planning, and execution of consumer events, retail activations, product launches, community events, fashion experiences, and national campaigns.
- Collaboration & Influencers: Identify collaborations with fashion, beauty, entertainment, lifestyle, nonprofit, licensing, and retail partners and lead cross-functional execution with creators and influencers.
- Creator, Influencer & Emerging Media: Partner with Social Media to develop earned-first campaigns across owned, earned, and creator channels.
- 8+ years in PR/experiential marketing or brand partnerships within fashion, retail, beauty, or lifestyle.
- Proven success leading integrated PR campaigns, consumer events, retail activations, and experiential programs.
- Experience developing strategic brand collaborations and partnership marketing initiatives.
- Strong understanding of traditional media, creators, influencers, social platforms, and emerging channels.
- Demonstrated ability to build authentic relationships with media, creators, agencies, and industry leaders.
- Excellent project management for multiple large-scale initiatives, with budget and vendor management experience.
- Strong communication, negotiation, storytelling, and presentation skills.
- Analytical mindset with experience measuring campaign performance and optimizing results.
- Passion for community-building, inclusive fashion, customer experience, and cultural storytelling.
- N/A
- A culture where people are accepted and encouraged to be who they are.
- Open floor plan for creative collaboration.
- Generous 50% employee discount and access to employee-only sales.
- Up to 32 hours annually for volunteering in the community.
- Tuition reimbursement program
Torrid
Torrid is the ultimate retail destination for fashion apparel, accessories, swimwear and lingerie specifically made for the stylish woman who wears sizes 10 to 30. Our exclusive collections are designed to fit her flawlessly, inspiring her to feel confident and sexy—with no apologies.Torrid is the fastest growing plus-size brand in fashion. We currently have over 5,000 associates and over 600 stores in the US and Canada, with more opening every day. Our brands regularly grab headlines in the fashion press and national news. As our company continues to expand, so does our need for fiercely creative, passionate individuals who aren’t afraid to challenge the status quo in the fashion industry.At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.Learn more about our current opportunities and how you can make a difference at TorridCareers.com!
