Senior Manager, Proposal Content Strategy

Alpharetta, GA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and elevate a content-focused proposal capability with heavy cross-functional impact, leading a team, standardizing messaging, and driving executive-level writing for high-stakes procurements.

  • Content leadership: build a scalable editorial function, coaching, and reuse-ready assets that accelerate response cycles.
  • Narrative craft: shape customer-first, evaluator-focused messaging aligned to procurement rules and win themes across complex deals.
  • Cross-function alignment: partner with Commercial, Sales Enablement, Product, SMEs, and executives to ensure consistent, strategic opportunity storytelling.

Job Description

Responsibilities

  • Lead and Develop a High-Performing Content Team : Build team capability through coaching, mentorship, workload management, editorial leadership, and professional development.
  • Drive Proposal Content Strategy and Quality : Establish and maintain editorial standards, messaging frameworks, and proposal content best practices that strengthen proposal quality, consistency, clarity, and competitiveness.
  • Shape Customer-Centric Proposal Narratives : Develop persuasive, evaluator-focused messaging aligned to customer priorities, procurement requirements, strategic win themes, and Scientific Games’ competitive differentiation.
  • Translate Business and Technical Complexity into Clear Messaging : Synthesize operational, commercial, and technical concepts into compelling narratives that communicate value, innovation, and strategic advantage effectively.
  • Partner Cross-Functionally to Support Pursuit Strategy : Collaborate with Commercial leadership, Sales Enablement, Proposal Management, Product teams, Solution Architects, SMEs, and executive stakeholders to align proposal messaging with opportunity strategy and positioning.
  • Lead Executive-Level Strategic Writing : Oversee and contribute directly to high-visibility proposal content, including executive summaries, management approaches, transition strategies, strategic narratives, and other critical response components.
  • Provide Editorial Leadership Across Major Pursuits : Support Proposal Managers and proposal teams through content refinement, editorial guidance, and strategic messaging support during proposal review cycles to ensure consistency, responsiveness, and a unified voice across deliverables.
  • Integrate Visual and Written Storytelling Strategies : Partner with graphic design and desktop publishing teams to ensure graphics, layouts, infographics, and visual elements reinforce proposal messaging and improve evaluator engagement.
  • Build and Evolve Reusable Content Resources : Strategize, maintain, and continuously improve proposal libraries, reusable boilerplate, templates, style guides, messaging repositories, and AI-enabled content tools to improve efficiency, scalability, content quality, and proposal effectiveness.

Requirements

  • Bachelor’s degree in English, Journalism, Communications, Marketing, Business, or related field.
  • 7+ years of experience in proposal writing, proposal management, strategic communications, content strategy, or related leadership roles.
  • Demonstrated success leading proposal content development for complex, high-value competitive procurements.
  • Exceptional writing, editing, proofreading, and strategic storytelling capabilities, including development of executive summaries and high-impact proposal narratives.
  • Proven people leadership experience, including management, mentorship, workload prioritization, coaching, and development of high-performing proposal or content teams.
  • Strong understanding of government procurement and RFX processes.
  • Demonstrated ability to synthesize complex operational, technical, and commercial concepts into persuasive evaluator-focused messaging.
  • Strong business acumen and ability to collaborate effectively with Commercial leadership, Sales Enablement, Product teams, SMEs, and executive stakeholders.
  • Strong organizational, communication, and project management skills with the ability to manage multiple concurrent priorities under aggressive deadlines.
  • Strong interpersonal and leadership skills with the ability to influence across cross-functional teams.

Preferred

  • APMP certification or equivalent proposal industry experience.
  • Experience within lottery, gaming, technology, SaaS, or other highly regulated industries.
  • Experience supporting enterprise-level or global pursuits.
  • Experience guiding visual storytelling and proposal presentation strategies in partnership with design and publishing teams.
  • Familiarity with AI-enabled proposal tools, content management platforms, and emerging technologies that support proposal development, knowledge management, and content optimization.
Scientific Games logo

Scientific Games

3.7 Glassdoor

Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.

Founded in 1973
Atlanta, Georgia, USA
1.3K employees (87 in marketing)
70% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
28.3K
Traffic Source Mix
Search
31.6%
Direct
56.2%
Referral
9.3%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
52 (4% of company)
Median Career Experience
18 years
Median Tenure
10.4 years

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