Senior Manager of Product Strategy, Advertising & Sponsorships at Electronic Arts (EA) | New York, USA | $133K/yr – $217K/yr

Senior Manager of Product Strategy, Advertising & Sponsorships

New York, USA (Hybrid)

$133K/yr – $217K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the core ad tech product by shaping premium inventory, programmatic decisioning, sponsorship features, and measurement, while aligning with cross functional teams to enable platform integrations.

Product ownership: translate ad tech needs into requirements, roadmaps, and design briefs for advertising and sponsorship capabilities.
Cross-functional collaboration: coordinate with product, eng, studio, commercial, ad ops, data, privacy, legal, and finance to land new integrations and operating models.

Job Description

Responsibilities

Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.
Create roadmaps that influence strategic direction of our advertising business.
Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.
Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.
Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.
Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.

Electronic Arts (EA)

4.1 Glassdoor

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A team where creativity thrives, new perspectives are invited, and ideas matter. Regardless of your role, team, or location, this is a place where everyone makes play happen. Join us.

Founded in 2004

Redwood City, California, USA

36K employees (7,099 in marketing)

ea.com

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