Senior Manager, Product Marketing & Strategy at Exol | USA

Senior Manager, Product Marketing & Strategy

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive GTM strategy and market-facing storytelling for new products, guiding cross-functional launches and strategic partnerships.

Own end-to-end GTM planning, messaging, and collateral.
Must-have: 8+ years in tech B2B product marketing.
Standout: Experience building partnerships and sales enablement.

Job Description

Responsibilities

Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings.
Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions.
Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics.
Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy.
Identify and define new market opportunities, competitive advantages, and potential areas for product innovation.
Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives.
Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders.
Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success.
Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader.
Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations.

Requirements

Bachelor’s degree in marketing, Business, Engineering, or a related field; MBA is a plus.
Minimum 8 years of experience in product marketing, product management, or a related strategic role.
Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market.
Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging.
Strong analytical skills with a data-driven approach to decision-making.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority.
Experience in partnership management and developing integrated solutions is highly desirable.
Up to 10% of travel may be required. Employees must have a valid driver’s license and the ability to drive and/or fly to client and other customer locations.
The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis.

Exol

Exol is the first commercially available Robotic Logistics PlatformTM combining advanced robotics, AI-enabled software, and a nationwide fulfillment and transportation network that gives brands and retailers access to Fortune-10 grade capabilities with unmatched flexibility.

Founded in 2023

36 employees (2 in marketing)

www.exol.com