Responsibilities

• Go-to-Market (GTM) Leadership: Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings.
• Partner with engineering and IT teams to translate technical features into clear, compelling value propositions.
• Manage the cross-functional launch process, aligning stakeholders on timelines, messaging, and success metrics.
• Product & Market Strategy: Voice of the customer and market; conduct market research, competitive analysis, and customer interviews.
• Identify and define new market opportunities, competitive advantages, and potential product innovations.
• Influence the product roadmap based on market needs and business objectives.
• Messaging, Positioning & Content: Craft differentiated product messaging and positioning for target personas.
• Develop sales enablement tools and content, including presentations, data sheets, case studies, and battle cards.
• Create thought leadership content such as whitepapers, blog posts, and webinars.
• Partnership Management & Co-Marketing: Identify, evaluate, and forge strategic partnerships; develop joint value propositions.
• Collaborate on co-marketing initiatives, including webinars, events, and content.
• Cross-Functional Collaboration: Maintain strong working relationships with sales and marketing for feedback and lead hand-off.
• Present to executive leadership on market trends, product performance, and strategic initiatives.