Responsibilities

• Go-to-Market (GTM) Leadership:
• Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings.
• Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions.
• Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics.
• Product & Market Strategy:
• Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy.
• Identify and define new market opportunities, competitive advantages, and potential areas for product innovation.
• Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives.
• Messaging, Positioning & Content:
• Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders.
• Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success.
• Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader.
• Partnership Management & Co-Marketing:
• Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations.
• Develop joint value propositions and integrated service offerings with partners to expand market reach and create new revenue opportunities.
• Collaborate on co-marketing initiatives, including joint webinars, events, and content, to drive mutual business success.
• Cross-Functional Collaboration:
• Establish and maintain a strong working relationship with the sales organization to ensure a smooth feedback loop and effective lead hand-off.
• Collaborate with marketing counterparts (demand generation, brand) to ensure consistent messaging and successful campaign execution.
• Present to executive leadership on market trends, product performance, and strategic initiatives.

Requirements

• Bachelor’s degree in marketing, Business, Engineering, or a related field; MBA is a plus.
• Minimum 8 years of experience in product marketing, product management, or a related strategic role.
• Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market.
• Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority.

Preferred

• Experience in partnership management and developing integrated solutions is highly desirable.