Responsibilities

• Own positioning and messaging — develop and maintain a clear point of view on who we sell to, what problems we solve, and why we win. Then put systems in place so every rep, CSM, and exec can communicate a consistent story across every touchpoint
• Own product launches end-to-end. Coordinate across product, sales, customer success, and demand gen to bring new launches to market and drive adoption
• Partner with Product & Leadership on pricing and packaging work, and other commercially sensitive communications that require precision and care
• Drive sales enablement end-to-end — decks, battlecards, objection handling guides, one-pagers — with a special focus on vertical-specific assets
• Define and execute Siro's voice-of-customer and social proof strategy — the customer testimonials, quotes, impact metrics, and case studies that move deals forward

Requirements

• 5+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation — you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion.
• A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue
• Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive)
• Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read
• Numbers-driven — you instrument your work, tie it to outcomes, and bring data into every launch recap and case study
• A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner
• Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter
• Comfortable operating as a senior IC with broad scope and no direct reports — influence and execution come from the quality of your work, not from headcount