Senior Manager, Product Marketing

USA (Remote)

$98K/yr - $118K/yr (Est.)Senior LevelFull time

Posted 3 months ago

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Job Summary

Drive product marketing leadership for Greenway Health’s software portfolio, owning GTM strategy, demand generation, and cross-functional launches.

  • Leads Product Marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development via an understanding of industry factors, buyer personas, and competitive landscape.
  • Responsible for GTM campaign metric reporting, and ongoing optimization of results
  • Manages and directs the Product Marketing Managers on the Product Marketing team, providing support, leadership, and developmental opportunities to each of their team members.

Job Description

Responsibilities

  • Leads Product Marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development via an understanding of industry factors, buyer personas, and competitive landscape.
  • Responsible for GTM campaign metric reporting, and ongoing optimization of results
  • Manages and directs the Product Marketing Managers on the Product Marketing team, providing support, leadership, and developmental opportunities to each of their team members.
Greenway Health logo

Greenway Health

3.3 Glassdoor

Fueling our customers’ success is at the heart of Greenway Health’s work. Driven by our five-point customer pledge and our mission to be trusted advisers, we provide innovative technology, quality services, and strategic partnerships that help practices grow profitably, improve patient outcomes, run efficiently, and remain compliant with federal and state regulations. Greenway’s team of clinical, financial, and technology experts is committed to innovative solutions that keep people healthier and happier. We connect providers to the right information and insights, at the right place and time, so they can make patient-driven care a reality. Greenway partners with organizations and progressive providers across multiple specialties, which translates into millions of lives touched daily by our solutions. For more details, visit www.greenwayhealth.com or call 877-537-0063.

Founded in 1977
Tampa, Florida, USA
1.7K employees (47 in marketing)
49% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$54.4K
Traffic Source Mix
Search
9.8%
Direct
56.1%
Referral
33.5%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
38 (2% of company)
Median Career Experience
10.5 years
Median Tenure
3.8 years

Funding

Total Funding
$22M
Last Raise
$22M
Private Equity, 19 years ago

Funding History

  • Nov 2006
    Private Equity • $22M
  • Jan 2006
    Private Equity

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