Senior Manager, Product Marketing

USA (On-site)

$115K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

Job Summary

Own go-to-market strategy and cross-functional product marketing for Health & PE and Health Science, lead market research and competitive insights, and drive revenue growth through collaboration with editorial, digital, publishing, and sales teams.

  • Own roadmap and KPIs across product lines and market initiatives
  • Lead market research and customer insights to guide strategy

Job Description

Responsibilities

  • Develop and execute go-to-market strategies for Health & PE and Health Science product lines, ensuring alignment with business objectives, growth priorities, key customer accounts, and revenue goals.
  • Contribute to annual and long-range business planning by identifying market opportunities, growth strategies, and portfolio priorities.
  • Establish sales, market growth, and key customer account strategies in partnership with sales and editorial teams, contributing to forecasting, target setting, and revenue planning.
  • Help set and achieve product list sales targets.
  • Guide and align stakeholders across departments to drive strategic initiatives, prioritize investments and resources, and achieve organizational objectives.
  • Monitor, evaluate, and optimize business performance through defined goals, KPIs, and strategic metrics.
  • Lead product marketing, market development, research, and go-to-market execution.
  • Foster a culture of accountability, collaboration, innovation, and continuous improvement.
  • Play a role in helping to develop, mentor, and support professional growth and organizational effectiveness.
  • Provide guidance and support to Market Development Specialists and other marketing department team members as appropriate.

Requirements

  • Bachelor’s degree required.
  • Minimum of 7 years of experience in marketing, sales, and/or publishing experience with a progressive increase in responsibilities required.
  • Working knowledge of Marketing and Sales Automation software.
  • Experience in secondary and post-secondary educational publishing is a plus.
  • Teaching or Management experience is a plus.
  • Excellent organization, verbal, and written communication skills.
  • Ability to communicate effectively in person, online, by phone, and in writing with coworkers, authors, customers, and outside vendors.
  • Proficiency in Microsoft Office programs.

Preferred

  • Experience in secondary and post-secondary educational publishing is a plus.
  • Teaching or Management experience is a plus.

Benefits

  • Employee Stock Ownership Plan – a retirement plan that is 100% company funded
  • 401(k) with a company match
  • 3 Medical plan options
  • 2 Dental plan options
  • Vision plan
  • Generous Paid Time Off
  • Wellbeing Program
  • Cariloop – a Caregiver Concierge
  • Pet Insurance
  • Employee Assistance Program
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Goodheart-Willcox

Established in 1921, Goodheart-Willcox publishes print and digital instructional materials for Career and Technical Education and Health and Wellness Education. G-W Publisher works alongside educators to provide them with personalized support, sharing their passion and their commitment to preparing students for success in life and career. G-W collaborates with outstanding authors, trustworthy reviewers, and industry-focused trade associations to provide quality, standards-based content with effective pedagogy. Learn more at www.g-w.com.

Founded in 1921
Tinley Park, Illinois, USA
237 employees (133 in marketing)

Salaries

Posted range

$115K/yr – $130K/yr

Taken straight from the job posting.

See all Goodheart-Willcox salaries

Marketing Team

Marketing Team Size
123 (52% of company)
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
59.5K
Traffic Source Mix
Search
56.9%
Direct
32.7%
Referral
6.9%
Social
2.5%
Paid
0.6%

Headcount Trend

Current headcount: ~239
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Senior Manager, Product Marketing

Goodheart-Willcox · USA · On-site