Senior Manager, Product Marketing - Commerce Media, Data Partnerships & Curation

New York City, NY (Hybrid)

$175K/yr – $200K/yrSenior LevelFull time

Posted 5 days ago

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Job Summary

The candidate will own the go-to-market narrative for PubMatic’s Commerce Media, Data Partnerships, and Curation, drive launches and enable sales, shape product direction with competitive intelligence, and accelerate adoption across key accounts and segments.

  • Owns GTM strategy across three capabilities
  • Coordinates launches, content, and partner enablement
  • Feeds market insights into product and commercial strategy

Job Description

Responsibilities

  • Commerce Media GTM: Build and own the go-to-market strategy for PubMatic’s Commerce Media offerings, translating retailer relationships, shoppable inventory, and closed-loop measurement capabilities into compelling narratives for both buy-side and sell-side audiences.
  • Data Partnerships Positioning: Define how PubMatic tells its data partnerships story, helping buyers and partners understand the depth and quality of signal integrations available across the platform, from pre-bid enrichment to audience activation.
  • Curation Category Leadership: Evangelize PubMatic’s Curation capabilities as a differentiated, performance-driven approach to supply, building the category narrative, partner-facing enablement, and demand-side proof points that make Curation a go-to solution for sophisticated buyers.
  • Launch Excellence: Build and execute repeatable launch processes for new capabilities, integrations, and partner announcements across all three areas, ensuring launches are timed, positioned, and enabled to drive adoption.
  • Sales Confidence: Enable sales and partner success teams to confidently position Commerce Media, Data, and Curation capabilities, not just what they are, but how they unlock value for specific buyers and publisher use cases.
  • Product + Market Fit: Bring partner, buyer, and competitive intelligence back to product, shaping roadmap priorities and ensuring PubMatic’s offerings evolve in line with market demand.
  • Demand Acceleration: Work with marketing to develop content and thought leadership strategies that build PubMatic’s authority in Commerce Media and Curation, and fuel adoption among targeted buyer and data partner segments.
  • Outcomes That Define Success: Establish a clear, differentiated narrative for PubMatic’s Curation, Commerce Media, and Data Partnerships capabilities, one that resonates with buyers, partners, and the broader market.
  • Outcomes That Define Success: Build sales and partner confidence in positioning and pitching these capabilities across key accounts and new segments.
  • Outcomes That Define Success: Serve as PubMatic’s internal expert on Commerce Media and Curation market dynamics, feeding intelligence into product roadmap and commercial strategy.

Requirements

  • Commerce Media & Data Fluency: Solid understanding of the retail media and commerce advertising landscape, data partnerships, ecosystems, and/or programmatic curation, and how they intersect to drive performance for buyers and publishers.
  • Ad Tech Foundation: Deep familiarity with the programmatic stack, SSPs, DSPs, DMPs, and data marketplaces, and how signal quality, supply curation, and audience activation drive outcomes.
  • Scrappy Execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources.
  • Launch Leadership: Comfort running small to mid-size launches and partner announcements with autonomy, from positioning and messaging through enablement and content.
  • Sales-Led GTM Expertise: Familiarity with sales-driven motions and partner-facing go-to-market, and how to enable cross-sell and upsell in complex, multi-stakeholder accounts.
  • Market Intelligence: Ability to synthesize competitive dynamics, partner feedback, and buyer trends into clear, actionable insights for product and commercial teams.
  • Communication Skills: Ability to distill technical complexity, data integrations, supply path dynamics, curation mechanics, into simple, compelling stories for commercial and external audiences.

Benefits

  • Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.
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PubMatic

4.0 Glassdoor

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Founded in 2006
Redwood City, California, USA
1.3K employees (98 in marketing)
78% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
2.8M
Traffic Source Mix
Search
15%
Direct
73.8%
Referral
8.6%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
84 (7% of company)
Median Career Experience
5 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$63M
Last Raise
$13M
Secondary Market, 11 years ago

Funding History

  • Jun 2015
    Secondary Market
  • Feb 2014
    Series Unknown • $13M
  • Jun 2012
    Series D • $32M

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