Responsibilities

• Define and lead our client communications, retention strategy and execution in partnership with our Client Success team, Director of Growth, Content, and Product teams.
• Create a robust library of sales and client success enablement materials, including product decks, year in views, QBRS, newsletters, white papers, and battlecards.
• Train and support the client success teams to effectively communicate our value proposition and retain business.
• Define and Lead Go-to-Market (GTM) Strategy:
• Own the end-to-end GTM process for new product launches, feature releases, and market expansion initiatives. This includes market research, competitive analysis, messaging, positioning, launch execution, and partnership with sales, client success, brand and growth.
• Bring market insights from Client Success and retention efforts to the Product team:
• Collaborate closely with Product Management and the Commercial team to influence the product roadmap based on market needs and customer insights.
• Craft Compelling Narratives:
• Develop clear, concise, and differentiated messaging and positioning for all our products and services in collaboration with the brand team.
• Translate complex healthcare and technology concepts into powerful stories that resonate with employers, benefits consultants, health systems, and payproviders.
• Drive content in partnership with the Director of Growth Marketing and the Head of Brand.
• Lead with Insights:
• Be the expert on our buyers, users, and the competitive landscape.
• Conduct customer interviews, analyze market trends, and leverage data to inform all marketing and product decisions.
• Influence at all Levels:
• Serve as a subject matter expert and internal evangelist, presenting to leadership, contributing to thought leadership, and representing Collective Health at key industry events.