Responsibilities

• Product definition. You sit with product line managers and define, for each priority product, the business opportunity: target applications and markets, the audiences that matter, the competitive context, and the story worth telling. This framework is what corporate marketing builds from.
• Source content. You turn that definition into source material: the technical narrative, application context, and proof points that corporate marketing shapes into digestible, audience-specific messages.
• Product content for launches. For each priority launch, you define the content requirements, messaging, and product story, and hand them to the corporate marketing program managers who plan and run the launch program. You stay engaged as the product voice from kickoff through release.
• Content feedback. Corporate marketing selects the channels and runs the analytics. You take their performance readouts back to the product side: sharpening the story, the source content, and the product line's understanding of what resonates.
• Cross-functional partnership. You are the connective role between the product lines and the corporate marketing teams that plan and bring content to market.

Requirements

• 8+ years in B2B marketing with depth in product marketing or content strategy for technical products. Semiconductors, electronic components, or an adjacent engineering-driven industry is a strong plus.
• A track record of building content frameworks and standards: you have created something repeatable that outlived your involvement.
• Fluency with performance data: you read analytics, draw conclusions, and change course based on evidence.
• Proven cross-functional range: you have orchestrated work across product, creative, documentation, and digital teams without formal authority over them.
• The ability to hold your own with engineers and product line managers: technical curiosity, fast learning, and respect for accuracy.

Preferred

• Semiconductors, electronic components, or an adjacent engineering-driven industry is a strong plus.

Benefits

• health care coverage, dental and vision, and life and disability protection.
• Employees in sales positions may be eligible for our sales incentive bonuses.
• Employees in certain positions may be eligible for stock compensation.