Senior Manager, PR & Earned Media (Sweets Category)

Responsibilities

• Earned Media & Brand Storytelling: Support and execute annual earned media strategies, bringing them to life across press, creators, and cultural moments.
• Earned Creator Strategy: Drive authentic earned creator conversation through product seeding, new launch activations, and social trend identification.
• Earned Authority: Partner across the organization to build earned authority across AI and LLM-driven search.
• Brand Reputation Management: Partner with leadership to serve as the brands’ first line of defense. Maintain 24/7 readiness for emerging reputation risks.
• Day-to-Day Agency Direction & Reporting: Manage day-to-day agency execution — briefing, reviewing work, and ensuring output ladders to earned goals. Track and report against KPIs including earned media value, share of voice, sentiment, organic creator mentions, and conversion impact.

Requirements

• 10+ years of experience in brand communications, PR, or earned media — a mix of agency and in-house experience is preferred
• Proficiency with media monitoring and influencer platforms
• Experience with AI-powered communications tools — generative AI, sentiment analysis, predictive media monitoring — is a plus
• Background in food, snacking, or CPG brand communications is preferred
• Brand reputation and crisis communications experience
• Bachelor's degree in Communications, PR, Marketing, or Journalism

Preferred

• Experience with AI-powered communications tools — generative AI, sentiment analysis, predictive media monitoring — is a plus

Benefits

• health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time