Senior Manager, Portfolio Marketing Strategy & Creative

Responsibilities

• Define and own the overarching portfolio marketing strategy that connects and elevates our family of brands across categories, channels, and consumer touchpoints
• Develop strategic frameworks that articulate how brands within the portfolio complement, reinforce, and amplify one another in market
• Identify white-space opportunities for cross-brand storytelling, co-marketing moments, and portfolio-level campaigns that drive enterprise value
• Translate business objectives into clear, compelling creative briefs and marketing plans that ladder up to portfolio-level goals as well as strong data, engagement and commercial KPI’s.
• Serve as the strategic voice that ensures brand consistency while championing creative risk-taking across the portfolio, whilst leveraging some of the biggest partnerships in the industry.
• Sales & Customer Alignment key with Shopper Marketing, Category Development, and omni-channel as well as loyalty & CRM Integration
• Elevate the creative standard across all portfolio marketing initiatives — from concept through execution
• Build and maintain a best-in-class creative toolkit including brand guidelines, asset libraries, templates, and playbooks that empower teams to produce exceptional work at scale
• Lead concept creation and creative ideation for portfolio-level campaigns, bringing big ideas from napkin sketch to market
• Own the agency ecosystem — from selection and onboarding to ongoing management and performance evaluation of creative, media, and production partners

Requirements

• 8–12 years of experience in brand marketing, creative strategy, or portfolio/integrated marketing within CPG or a related consumer-facing industry
• Bachelor's degree required, MBA or advanced degree in Marketing, Communications, or related field preferred
• Proven creative background — whether from agency-side, in-house brand, or a hybrid path — with a portfolio of work that demonstrates bold, consumer-centric thinking
• Deep experience developing and executing portfolio or multi-brand marketing strategies
• Track record of leading agency relationships, including selection, briefing, and performance management
• Experience managing large budgets ($5M+) and negotiating complex contracts with agencies, media partners, and/or brand collaborators
• Strong strategic thinking paired with hands-on creative instincts — equally comfortable in a boardroom presentation and a brainstorm session
• Exceptional communication and storytelling skills, both written and verbal
• Experience in a matrixed CPG organization with multiple brands and categories
• Background in creative direction, art direction, or copywriting earlier in career

Benefits

• The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
• In addition to base salary, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.