Responsibilities

• Lead enterprise Paid Search (SEM) strategy, planning, and optimization efforts, ensuring alignment with business objectives, customer priorities, and full-funnel marketing goals.
• Develop and execute performance marketing strategies that drive customer acquisition, engagement, conversion, retention, and revenue growth across search and performance channels.
• Lead Walgreens' strategy for AI-driven search and discovery, including emerging capabilities such as Generative Engine Optimization (GEO), AI Search Optimization (AISO), conversational search experiences, and AI-powered customer discovery.
• Partner with agency teams to develop channel investment strategies, budget recommendations, campaign priorities, and optimization plans that maximize business performance and marketing ROI.
• Develop annual performance marketing plans, forecasts, and investment strategies aligned to enterprise business priorities and customer growth objectives.
• Establish measurement frameworks, performance scorecards, and reporting processes that provide visibility into campaign effectiveness, channel performance, and business impact.
• Partner with Marketing Science, Analytics, and agency teams to leverage attribution, Marketing Mix Modeling, incrementality testing, customer insights, and performance analytics to optimize investments and drive continuous improvement.
• Analyze campaign, channel, audience, and business performance data to identify growth opportunities, optimization actions, and future investment recommendations.
• Collaborate with Brand, Digital, Retail Media (WAG), Loyalty to ensure performance marketing strategies support integrated customer journeys and enterprise objectives.
• Evaluate emerging technologies, AI tools, automation capabilities, and performance marketing innovations to improve efficiency, effectiveness, personalization, and marketing outcomes.

Requirements

• Bachelor’s degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
• Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• At least 2 years of experience of cross functional team leadership
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Marketing Strategy development.
• Experience with MS Office Suite.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred

• Deep expertise in Search Engine Marketing (SEM), Paid Search strategy, keyword management, audience targeting, bidding strategies, campaign optimization, and performance measurement.
• Experience leading enterprise-scale performance marketing programs and managing significant media investments.
• Strong knowledge of AI-powered search ecosystems, Generative AI applications, emerging search technologies, and evolving consumer discovery behaviors.
• Experience developing strategies for AI-driven discovery, conversational search, and next-generation performance marketing capabilities.
• Advanced analytical skills with experience in attribution, incrementality testing, Marketing Mix Modeling, forecasting, and performance reporting.
• Experience working closely with agency partners and cross-functional business teams in a large, complex organization.
• Strong communication, influence, and stakeholder management skills with the ability to translate data and insights into actionable business recommendations.
• Demonstrated ability to balance strategic thinking with operational execution and performance accountability.