Responsibilities

• Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals
• Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels
• Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment
• Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality
• Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities
• Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution
• Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine
• Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics
• Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership
• Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance

Requirements

• 7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals
• Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio
• Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau)
• Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Preferred

• Strong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency
• A bias for action, experimentation, and continuous optimization
• Excellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership
• Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors
• Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment
• Ability to connect customer insights, creative strategy, channel performance, and business outcomes
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from