Senior Manager of Performance Marketing

Responsibilities

• End to End Program Ownership: Design, implement, and continuously optimize full GTM programs for assigned product lines — including creative strategy, pricing approach, and campaign architecture.
• Cross-Functional Collaboration: Partner with the agency and internal resources to align media mix and execution with product-level goals, and collaborate with creative and agency teams on concept development. Work with internal teams to execute a creative calendar including offers that may change throughout the year.
• Customer & Market Insights: Develop and maintain a deep understanding of customer personas, behaviors, and motivations. Identify product features, and benefits that resonate in each market.
• Market & Branch Strategy: Identify the right mix of product lines for each market/branch and prioritize marketing investment accordingly taking into consideration ROAS, Net Sales Lead Issued, and the competitive landscape.
• Sales Enablement: Partner with the marketing team to ensure the sales organization has the right sales enablement material to win in the home with customers.
• Competitive Intelligence: Track competitors’ strategies, pricing, and messaging. Use these insights to sharpen 1-800-HANSONS’ positioning and maintain category leadership.
• Program Measurement: Collaborate with analytics to measure Net Sales and ROAS by product line, identifying opportunities for continuous improvement.
• Budget Management: Partner with the CMO on budget forecast and report weekly on actual budget execution.
• Key Performance Indicators (KPIs): Net Sales per Product Line; ROAS by Product Line; Market Penetration by Product; On Budget Execution; Equity and Awareness Tracking By Market
• Core Values: The person in this position must have a commitment to reflecting the Company’s core values, which include: Get it Done – Fast, Right & Now; Strive for Five – Go Above & Beyond; Be a Problem Solver – Own it to Resolve it Today; Care – Treat Everyone with Priority, Respect & Integrity; Communicate – Call / Answer / Reach the Customer