Responsibilities

• Own & Scale Strategy: Partner with our agency to launch and manage paid media across Meta, TikTok, Snapchat, Google, Bing, and programmatic with a mandate to launch and test.
• Build the Engine: Define channel mix, budget allocation, bidding strategies, and audience targeting frameworks for always-on programs.
• New acquisition: Operate with high autonomy to identify, build business cases for, and stand up new acquisition channels from the ground up.
• Full-Funnel Management: Optimize campaigns from awareness to activation, targeting CAC, CPA, and ROAS.
• Experimentation: Drive growth through a performance-first approach, implementing rigorous A/B and multivariate testing across all paid and owned entry points.
• Performance-First Approach: Drive growth through rigorous testing across paid and owned channels.
• Audience Segmentation: Leverage first-party data and lookalike modeling to find high-quality consumers.
• Creative & Strategic Partnership: Collaborate with email marketing team, PMM, and creative teams to develop and test high-performing ad formats (static, video, dynamic) that resonate with our core audience.
• Conversion Optimization: Partner with data and product to improve conversion entry points, landing pages and the click-to-enroll journey.
• Executive Presence: Translate technical marketing complexities and attribution data into clear, strategic recommendations for C-level leaders and stakeholders.

Requirements

• Experience: 7+ years in B2C performance/growth marketing at a high scaling/changing or start up style company with hands-on ownership of paid social or search.
• Scale: Proven track record of building acquisition programs from scratch (managing $2M–$5M budgets), not just managing existing ones.
• Platform Expertise: Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs.
• Analytical Rigor: Fluent in performance data, attribution models, and A/B testing discipline. A strong grasp of experimentation design, multi-touch attribution, and funnel measurement. You can translate raw data into strategic recommendations.
• Project Command: Highly organized with meticulous attention to detail and the ability to navigate multiple high-priority workstreams in a fast-paced environment.
• Executive Presence: Exceptional communication skills with the ability to translate technical complexities for C-level leaders and non-technical stakeholders.
• The Builder Mindset: A proactive, problem-solving approach to scaling systems and a passion for high-quality documentation.
• Experience scaling B2C marketing channels within Fintech or industries with non-linear customer channels & journeys.

Nice to Have

• Industry: Experience in FinTech, financial services, or B2B2C environments.
• Tech Stack: Familiarity with MTA Iterable, Twilio, Pendo; familiarity with modern growth and analytics architecture including product analytics (Amplitude, Pendo), Mobile Measurement Partners (Branch, Adjust, AppsFlyer), and lifecycle/engagement platforms (Iterable, Twilio) or MMPs (Adjust, AppsFlyer).
• Specialized Knowledge: Understanding of multi-touch attribution and privacy regulations (iOS 14+, GDPR).

Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match