Senior Manager, Peer to Peer Marketing

Responsibilities

• Advisory Boards & Insight Generation:
• Lead advisory board strategy and execution, including objectives, key business questions, KOL selection, agenda development, contracting, facilitation, and post-meeting deliverables.
• Partner with cross-functional stakeholders to ensure advisory boards address meaningful strategic questions and generate actionable insights.
• Synthesize HCP and KOL perspectives into clear themes and recommendations that inform brand strategy, educational priorities, and customer engagement.
• Establish effective processes for sharing insights and recommendations with senior leadership and relevant cross-functional teams.
• Peer-to-Peer Education & Strategy:
• Develop and execute the P2P education strategy in alignment with brand objectives and HCP educational needs.
• Build, launch, and evolve P2P platforms and programs across live, virtual, and hybrid channels.
• Translate brand strategy into relevant, compelling, and compliant HCP educational experiences.
• Partner with Brand and Medical Affairs to ensure P2P content is strategically aligned, scientifically rigorous, and responsive to HCP needs.

Requirements

• Bachelor's degree in Business, Marketing, Life Sciences, or related field.
• 5–7+ years of progressive commercial pharmaceutical or biotechnology experience.
• Hematology-Oncology and/or Rare Disease experience strongly preferred
• Minimum of 3 years of experience in commercial, brand marketing, medical education, P2P education, and/or KOL management.
• Experience leading advisory boards and translating HCP and KOL insights into actionable brand and commercial strategies.
• Demonstrated success developing and executing HCP engagement and P2P education strategies within rare disease or other highly specialized markets.
• Strong understanding of healthcare compliance requirements related to HCP engagement, advisory boards, and speaker programs.
• Demonstrated experience engaging and building productive relationships with national and regional KOLs.
• Experience supporting product launches and/or growth-stage brands.
• Strong executive presence with the ability to engage senior commercial leadership, KOLs, and cross-functional stakeholders.

Benefits

• Comprehensive medical coverage
• Dental and vision coverage
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Up to $150 monthly cell phone reimbursement
• Employee Assistance Program