Marketing Manager

Responsibilities

• Own the social media content calendar and publishing schedule across company channels, and ensure approved content publishes on schedule.
• Develop property spotlights, seasonal promotions, local event features, destination highlights, and other content showcasing our vacation rentals and the North Georgia area.
• Write blog content featuring our cabins, seasonal guides, and North Georgia destinations for review and publication.
• Create branded graphics and social content using Canva, Adobe Creative Cloud, and other approved design tools.
• Capture and produce short-form video, including property highlights, behind-the-scenes features, and social media Reels.
• Monitor comments and messages, respond when appropriate under approved guidelines, and route guest or owner inquiries to the appropriate team.
• Production of The Comfort Collective, partner newsletters, and other guest and owner communications by gathering content, drafting copy, selecting imagery, and proofreading.
• Build and schedule email campaigns in Constant Contact from approved briefs, templates, and brand guidelines.
• Maintain the calendar of newsletters, email campaigns, seasonal promotions, and communication deadlines.
• Maintain audience segments and email lists according to established procedures.

Requirements

• 3+ years of experience in marketing, communications, social media, content creation, or a related field, with demonstrated ownership of a social or email program.
• Strong writing, proofreading, editing, and verbal communication skills.
• Proficiency with Canva and Adobe Creative Cloud for social graphics, marketing materials, and branded content.
• Working knowledge of major social platforms and content scheduling tools.
• Proven ability to plan and carry out campaigns from brief to results.
• Ability to manage a budget and coordinate vendors or freelancers.
• Strong organization and attention to detail when managing content calendars, campaigns, and deadlines.
• Basic photography and mobile video skills, including composition and an eye for engaging content.
• Comfort with workplace technology and willingness to learn creative and marketing platforms.
• Ability to work independently with sound judgment, and to know when to escalate.

Preferred

• - Degree or coursework in marketing, communications, graphic design, photography, or a related field.
• - Experience with Adobe Creative Cloud beyond the basics, particularly InDesign.
• - Experience with Constant Contact or a similar email marketing platform.
• - Experience editing short-form video using Canva, CapCut, Adobe Premiere Pro, or similar tools.
• - Photography experience in real estate, interiors, hospitality, lifestyle, or destination content.
• - Experience in vacation rental, hospitality, tourism, or destination marketing.
• - Knowledge of Blue Ridge, North Georgia, and surrounding destinations.
• - A portfolio demonstrating social media content, writing, graphic design, photography, or video production.
• - Training is provided for company-specific systems, Adobe Creative Cloud, and property photography standards.

Benefits

• - Paid time off (PTO, sick days, and vacation days)
• - Life insurance
• - Dental insurance
• - Vision insurance
• - Retirement benefits or accounts
• - Long-term disability insurance
• - Short-term disability insurance
• - Employee recognition programs
• - Commuting/travel assistance
• - Telecommuting options