Senior Manager, Partner Activation

El Segundo, CA (On-site)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns the partnership lifecycle from onboarding and activation planning to performance review and renewal, driving cross-functional collaboration and ROI-focused initiatives.

  • Lead end-to-end partner activation and collaboration across teams
  • Focus on measurement, renewal, and value delivery for sponsors

Job Description

Responsibilities

  • Own the life-cycle of the partnership:
  • Onboard new partners by getting them familiar with the Lakers brand, NBA guidelines and begin relationship building
  • Prepare contract breakdowns for each partner to provide details of assets and material deadlines as part of a proactive season planning process
  • Coordinate the fulfillment of partner contractual obligations including media, signage, print, digital, social media, in and out of arena promotions, emerging demographic marketing, community relations, tickets and hospitality
  • Prepare and develop thorough recap presentations for partners that showcase asset performance and strengths and opportunities that can be applied to future execution
  • Utilize market research/analytics to evaluate best practices, category/sponsor trends and the competitive landscape to contribute to best-in-class activation plans
  • Identify new solution-based concepts/ideas for potential and existing sponsors to maximize ROI
  • Research and identify vendors to amplify activations and deliver innovative opportunities
  • Maintain sponsorship rate card and show competency in ability to execute strategic, business minded asset pivots, as needed
  • Capable of pulling and interpreting performance metrics for partner campaigns

Requirements

  • A minimum of five (5) years’ full-time work experience (sports team activation experience preferred)
  • CRM, Microsoft Office, Adobe Suite
  • Strong attention to detail and ability to drive operational efficiencies
  • Strong Interpersonal skills
  • Demonstrates solution-oriented mindset that leads to compromise during conflict
  • Natural mentorship skills
  • Demonstrated track record of cross-functional work and breaking down barriers of communication
  • Proven ability to meet deadlines and goals
  • Proven ability to navigate office politics and create internal buy-in around new ideas
  • Proven track record of prioritization, organization, and the ability to multi-task

Preferred

  • Bachelor’s Degree (Marketing, Sports management or Business Administration preferred)
  • People management/leadership experience preferred

Marketing Team

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