Responsibilities

• Acquisition Strategy: Design, develop, and drive partner acquisition campaigns end-to-end — defining strategy, building the campaign brief, and directing execution across paid, organic, outbound, and event channels from first touch to qualified application
• Define the channel mix and brief internal Paid Media, Content, and Marketing Operations teams to execute campaigns across digital channels, industry publications, trade associations, etc
• Define tailored acquisition programs for specific partner segments
• Identify and develop new acquisition channels, including co-marketing programs, review platforms, and industry events
• Funnel Performance & Lead Quality: Own the partner acquisition funnel from impression to qualified application, with full accountability for volume, quality, and cost metrics
• Partner with Partner Management to define ‘qualified partner’ criteria and ensure marketing output aligns to business targets
• Drive the creative strategy and messaging for marketing campaigns and web experiences, partnering with channel owners and creative teams to develop, test, and optimize high-converting assets
• Own partner acquisition reporting, including applications, qualified partners, cost-per-acquisition, and performance by channel; report regularly to Marketing leadership and Partner Management
• Nurture & Reengagement Programs: Build multi-touch nurture programs to drive application completion, activation, and key milestones, working with Marketing Operations on execution
• Develop re-engagement campaigns targeting lapsed or churned partners in coordination with the Partner Management team

Requirements

• 8+ years of B2B demand generation or partner/channel acquisition marketing experience, with meaningful time owning a program end-to-end
• Demonstrated ability to build and run multi-channel acquisition strategies — and to direct internal teams and external resources to execute them
• Strong command of funnel metrics: CPL, CPA, application-to-qualified-partner conversion rate, and cost efficiency by channel
• Track record of aligning marketing output to GTM targets — not just generating volume
• A natural collaborator and cross-functional operator — you know how to align functional teams (ie, Paid Media, Content, MarOps, and PR/Comms) around a shared acquisition goal, and you hold the outcome even when the execution runs through other teams
• Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation This is a baseline expectation for the entire marketing team
• Clear, direct communicator with the ability to present performance data and strategic recommendations to senior stakeholders

Preferred

• Experience marketing to small and mid-size manufacturers, skilled trades, or supply-chain-adjacent audiences
• Familiarity with two-sided marketplace models and the supply-demand balance challenge
• Experience with intent data or ABM platforms (6Sense, Demandbase, or similar)
• Comfort operating in a high-growth environment where programs are built before all the processes exist

Benefits

• We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.