Responsibilities

• Lead strategy and hands‑on execution for Meta campaigns supporting both customer and cleaner acquisition
• Operate directly within ad accounts, managing large‑scale budgets with a strong focus on efficiency and ROI
• Own performance outcomes end‑to‑end, from creative testing to optimization and scaling
• Oversee external agencies with high performance standards
• Evaluate opportunities to bring capabilities in‑house over time
• Ensure influencer and podcast investments are measurable, disciplined, and ROI‑positive
• Design and execute rigorous A/B tests with statistical significance
• Continuously analyze performance data to unlock efficiency gains and growth opportunities
• Translate findings into clear insights and actionable recommendations
• Partner closely with marketing leadership, operations, and external vendors

Requirements

• 5+ years of hands‑on paid social experience, with deep expertise in Meta
• Proven track record scaling and optimizing campaigns with 7‑figure monthly spend
• Strong analytical mindset with comfort in experimentation, metrics, and statistical testing
• Highly detail‑oriented, tactical, and execution‑focused
• Excellent written and verbal communication skills

Preferred

• Experience with influencer or podcast marketing
• Background in SaaS, two‑sided marketplaces, or home services
• Ability to use SQL or Python for deeper data analysis

Benefits

• Fully covered health insurance
• Fully paid short‑ and long‑term disability
• 401(k) plan
• Flexible / unlimited PTO
• 8 weeks fully paid parental leave , plus optional unpaid leave
• Free Homeaglow membership with up to 2 complimentary cleanings per month
• 1–2 company offsites per year