Responsibilities

• Leading and managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization and channel management.
• Scaling teams to support the SEM operation.
• Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
• Building and managing relationships with all external search partners.
• Overseeing the execution and resources associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
• The Manager of Digital Marketing leads, plans, develops, and executes digital marketing campaigns, including online advertising, website strategy/design, social media, mobile deliverables, and new media deliverables.
• Digital Marketing Strategy - Develops digital marketing strategies and plans across various channels and platforms. Provides insights and recommendations for pursuing various digital marketing channels.
• Digital Marketing Analysis - Evaluates and analyzes the performance of various digital marketing campaigns. Leads the research and analysis on various features of digital marketing campaigns to advance the brand's digital presence.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience leading a technically advanced team of search marketing professionals.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).

Preferred

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Experience in search analysis and reporting.
• Data visualization experience.
• Fluency in data-driven targeting and reach strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to explore new methods of search strategy as consumer behavior adapts.

Benefits

• From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.