Responsibilities

• Own the full-funnel role of search across the retail business — from demand capture to demand creation to demand defense.
• Translate merchandising priorities, seasonal moments and inventory realities into search strategy.
• Define how search shows up across key retail moments — from everyday intent to peak events to cultural spikes.
• Architect how search integrates with broader media, retail media networks and owned channels.
• Drive the Roadmap: Own the holistic SEM strategy for a major retail account, aligning paid search efforts with the client’s seasonal calendar, merchandising priorities and inventory fluctuations.
• Client Partnership: Act as the primary point of contact for the client’s marketing team. Translate complex campaign data into clear, business-centric narratives for VP+ level audiences.
• Budget Stewardship: Direct the allocation of monthly budgets exceeding $1MM, ensuring agile fund movement to capture demand during peak sales events.
• Omnichannel Growth: Develop strategies that simultaneously drive online ROAS and local store visits, utilizing the full suite of search products (Performance Max, Shopping, Local Inventory Ads, YouTube and Demand Gen).
• AI & Automation: Lead the agency’s adoption of scripts and AI tools to automate bidding, streamline reporting, and visualize data. You will test new workflows to optimize output and create efficiencies.
• Data-Driven Optimization: Move beyond basic metrics. Analyze full-funnel performance (from impression to conversion) to provide actionable insights that inform not just bids, but creative and landing page decisions.

Requirements

• 7+ years of paid search experience, with a background in high-volume B2C campaigns.
• 2+ years of management experience with at least two direct reports.
• Budget Scale: Proven track record of directly managing monthly ad spends of $1MM+.
• Bachelor’s degree in marketing, business or analytics, or equivalent experience.
• Deep Platform Knowledge: Expert-level proficiency in Google Ads (Search, Shopping, PMax), Microsoft Ads, and SA360 (or similar enterprise tools).
• Analytics & Reporting: Advanced proficiency in GA4 or Adobe Analytics and Excel/Google Sheets.
• Experience with visualization tools like Power BI, Looker Studio or Tableau.
• Automation Fluency: Comfort with script adoption and using AI for reporting insights. Willingness to embrace new technology to solve old problems.

Nice To Have

• Visualization tools like Power BI, Looker Studio or Tableau is highly preferred.