Senior Manager, Paid Search

Responsibilities

• Extract raw data to produce performance reports
• Monitor campaign performance and ensure campaigns are run to agreed upon best practice guidelines
• Provide initial insights on campaign trends and present
• Interpret performance reports to provide applicable insights
• Upload and manage keywords, ad creative, and ad extension
• Manage global B2B paid search campaigns
• Build relationships and collaborate across PPC and Client Services teams
• Assist and attend weekly calls and meeting

Requirements

• 4+ years of experience managing large-scale paid search campaigns
• Experience with Paid Search Platforms like SA360
• Experience with bulk sheet development and uploading large-scale campaigns
• Hands-on experience using Google Ads editor to create, edit and upload SEM campaigns
• Well versed knowledge of client Goals, especially direct response metrics like conversions, revenue, and ROAS
• In-depth understanding of Paid Search campaign management and optimization practices. (Plus: if you have Text Search experience.)
• Experience working on SEM campaigns for finance clients is advantageous.

Preferred

• Text Search experience.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.