Senior Manager, Paid Performance Media - XBOX

Responsibilities

• Strategy and planning across multiple channels in partnership with the Activation team that is built on goals and benchmarks from historical campaigns and other business baselines
• Keeps paid media investment focused on measurable outcomes such as delivering on incremental audience growth; revenue impact; and or brand-lift.
• Consistently incorporates A/B testing and other paid measurement levers to stress test investment impact to outcomes
• Monitor and gather media performance of key campaigns including Game Pass, XBOX, and Xbox Game Studios titles using Sprinklr, PowerBI, and native dashboards such as Google, Meta, TikTok, Amazon, Snapchat, Reddit, Skai, and more.
• Understand key performance indicators for media and how they impact campaigns and goals
• Competency and dedication to planning hygiene and fidelity including: budget tracking against working and non-working media; internal and external insertion or purchase orders; documentation of outcomes against goals; and tracking media-added value and savings.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.

Preferred

• +8 years in demand generation and performance media for gaming, retail, entertainment and or subscription services preferred (analytics or media activation)
• Familiarity in Marketing Mix Modelling (MMM), Multi-Touch Attributions (MTA), and other advanced model-based attributions to support media’s impact on business revenue
• Experience in media activation at scale (for multiple brands and campaigns of +$10M annual spend)
• Cross-channel planning; linear or traditional media experience
• Experience in creating Pivot tables, visual charts and graphs, data slicers in Excel and also, for presentation in PowerPoint
• Ability to spot data trends and perform regression analysis and other statistical modeling in Excel to support insights (or through the use of Visual Studio Code and Python)
• Organized and independent, individual contributor with communication skills

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay