Senior Manager, Organic Search & AI Visibility (SEO, GEO, AEO) at Analyte Health | USA

Senior Manager, Organic Search & AI Visibility (SEO, GEO, AEO)

USA (Remote)

Salary Not AvailableSenior Level5+ years expSalaried Ft

Posted 3 months ago

Job Summary

Own the organic search and AI visibility for a B2C portfolio, turning technical SEO, GEO/AEO, and AI friendly content into measurable traffic, share of answer, and revenue influence.

Own a holistic organic search strategy across traditional SERPs and AI answer engines, aligning with keyword clusters and patient journeys.
Drive traffic growth and KPI tracking across sessions, share of answer, and rankings with a data driven content plan and editorial calendar.
Lead cross functional collaboration with engineering, product, analytics, and CRO to convert organic and AI driven traffic into incremental business impact.

Job Description

Own organic performance, visibility, and traffic
Own traffic growth initiatives from organic search and answer engines across a portfolio of B2C brands; drive performance against goals for sessions, new patients, assisted conversions, and share-of-answer by brand and product line.
Build quarterly and monthly organic growth plans; prioritize initiatives across technical SEO, on-page optimization, GEO/AEO, and content based on impact and effort.
Define and track key KPIs for SEO/GEO/AEO, including rankings, organic traffic, AI citations or mentions, share of answer, sentiment, and revenue influence; communicate progress and insights clearly to marketing leadership.
Develop and execute a holistic organic search strategy that covers classic SEO, technical optimization, and GEO/AEO tactics tailored to AI answer engines and Google AI search experiences.
Own site architecture recommendations, internal linking plans, and on-page optimization for key commercial, informational, and program pages to improve crawlability, indexation, and relevance for high-value queries.
Design and implement AI-friendly content structures such as Q&A sections, FAQ modules, comparative tables, and concise summary blocks to improve extractability and citation likelihood in AI answers.
Partner with engineering and product teams to ensure strong schema coverage and technical SEO foundations, including structured data, site performance, and other quality signals that support both SEO and GEO.
Own the editorial calendar for onsite and blog content across brands, aligned to priority keyword clusters, real-world prompts, and patient journeys from awareness through conversion.
Translate search behavior, customer questions, forums, and market signals into high-impact content opportunities that can win in both traditional SERPs and AI-generated answers.

Analyte Health

3.8 Glassdoor

Analyte Health is the leading national company empowering patients to acquire and understand healthcare diagnostic information as conveniently, confidentially, and cost effectively as possible. By combining a national network of patient service diagnostic centers, a family of online digital assets, and a national telehealth footprint, Analyte Health is helping thousands of consumers every week, and has delivered more than 2.2 million test results since its inception. Analyte Health works with pharmaceutical companies, telehealth providers, diagnostic companies and other healthcare stakeholders to drive clinical compliance and responsible health awareness for consumers.

Founded in 2010

Houston, Texas, USA

69 employees

www.analytehealth.com

69% recommend to a friend

69% CEO approval