Responsibilities

• Lead the Patient Non-Personal Promotion (NPP) Omnichannel Operations across oncology launches while identifying & designing integrated omnichannel engagement opportunities aligned to patient journey insights and brand objectives.
• Partner with Patient Marketing Business Lead(s) to understand the Patient engagement Strategy, Objectives and market research (per Asset/Tumor)
• Translate brand objectives and market research into engaging and effective Patient NPP campaigns to meet patients’ needs and preferences while ensuring consistent messaging across multiple channels.
• Develop and execute comprehensive Patient NPP marketing plan for all oncology launch products and indications, including creating strategic proposals and actionable options for effectively targeting patients. For example, what is the approach, channel, optimal media usage & measurement?
• Leverage existing or derivative assets.
• This includes vendor management to achieve transparent & optimal performance.
• Analyze and interpret Patient NPP campaign performance data to derive actionable insights and optimize future NPP initiatives.
• Partnering with the Insights team, present marketing performance insights and recommendations to Commercial Leadership Team.
• Collaboratively work with cross functional omnichannel partners to think strategically to solve/impact key business solutions/opportunities and present these complex ideas with clarity. For example: what hypothesis should we be testing for patients to engage more optimally? Specifically- Channels, Tactics, Orchestration, Impact/Measure, Cos
• Offer targeted digital solutions and strategies to enhance Patient, NPP, product & Disease State education launch strategies and reach the right patients/caregivers.