Senior Manager, North America Social Marketing - Fenty at Kendo Brands, Inc. | San Francisco, CA | $127K/yr – $159K/yr

Kendo Brands, Inc.

Senior Manager, North America Social Marketing - Fenty

San Francisco, CA (Hybrid)

$127K/yr – $159K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and advance the NA social footprint across TikTok, Pinterest, and X to drive cultural relevance and community engagement while tying content and campaigns to commerce outcomes.

Growth/engagement: Set platform strategy and calendar, balancing planned storytelling with trend-led moments and product education.
People and cross-functional leadership: Coach Campaigns, Content, and Community teams and align local storytelling with NA Marketing, Ecomm, and Sales.
Commerce integration: Lead TikTok Shop integration and Lives planning, and connect organic social to campaign performance and sell-through.

Job Description

Responsibilities

Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend-led moments, and always-on storytelling.
Manage and mentor a team across Campaigns, Content, and Community functions.
Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
Provide oversight on the content calendar, ensuring balance between planned storytelling, trend-driven moments, and product-led education.
Social posting: share publishing responsibilities with Senior Manager and Asst. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
Manage NA social budget
Partner with global social team to ensure NA social calendar is in line with global calendar.
Lead social integration for TikTok Shop: developing organic support strategies that drive discovery, traffic, and conversion.
Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on-brand, engaging, and optimized for performance.

Collaborate cross-functionally on shoppable content, from launch storytelling to evergreen formats that drive sell-through. Test and learn with new formats and content types.
Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting
Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.

Track performance data to identify creative patterns and share learnings with Global and NA

Kendo Brands, Inc.

3.2 Glassdoor

Kendo is the small but mighty force behind your favorite beauty products. A play on the words “can do,” Kendo is redefining the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin, Fenty Hair, Ole Henriksen Skincare, and Lip Lab. We tell their stories to bring to life the dream products you’ve always wanted, but have never been able to find.Come grow with us! Since Kendo’s founding in 2010, we’ve experienced phenomenal growth and accelerated global expansion. We’re based in San Francisco, but we also operate headquarters in Toronto, London, Paris and Singapore, our products are in 27 countries and counting. And, we couldn’t grow without our people. We embrace entrepreneurial spirit, so the opportunities are endless. We believe in five values, our Kendo Kredo. Adhering to these in business, in our interactions with each other, our customers, and our recruitment process, we remain true to our culture and the foundation upon which the house was originally founded."Can Do” SpiritAdvocacy, Diversity, and Inclusion Storytelling ResilienceProduct ExcellenceOur Open Jobs.https://www.kendobrands.com/careers/

Founded in 2014

San Francisco, California, USA

882 employees (282 in marketing)

www.kendobrands.com

55% recommend to a friend

74% CEO approval