Responsibilities

• Drive franchise growth through Global Brand Initiatives. Lead key initiatives, such as Nat Geo Kids or Travel Lifestyle. Align strategy across Verticals, LOBs and regions.
• Partner across matrixed organization to drive Nat Geo expansion outcomes.
• Support globalization of brand initiatives, creative processes and developing toolkits and brand materials for internal and external use.
• Collaborate with Corporate Brand, Marketing COEs, Consumer Products & Expeditions on growth activations.
• Identify and activate partners for brand-building activations.
• Elevate brand storytelling with high impact creative.
• Ensure brand consistency across creative and messaging.
• Lead Global Brand Initiatives. Support the development of a unified global National Geographic brand strategy that aligns with business vision, goals, and mission.
• Execute best in class campaigns in support of brand growth.
• Leverage audience data, market trends, and competitive intelligence (in collaboration with Disney Brand Research) to inform strategy, and measure impact, fostering a test-and-learn culture to continually optimize performance.

Requirements

• 7+ years of experience in brand strategy, marketing, partnerships, or a related field at a comparable level.
• Proven success in leading cross-functional brand or commercial initiatives in complex stakeholder environments.
• Strategic & creative thinking with the ability to drive impactful execution with a hands-on, solutions-oriented approach.
• Proven ability to navigate in highly matrixed organizations through the successful development of collaborative relationships.
• Excellent written and verbal communication skills with strong storytelling and executive presence.
• Analytical thinker with expertise in turning insights and data into clear, actionable strategy.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong cross-cultural experience with a global mindset.

Preferred

• Bachelor’s degree in Marketing, Brand Management, Business, or a related field.
• Knowledge of the media landscape, especially documentary or factual content.
• Demonstrated success in building and evolving global brands and teams.
• Proven experience in senior executive-level brand management roles, ideally with a focus on media and entertainment.