Responsibilities

• Strategic Planning: Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
• Product Sales Activation: Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
• Marketing Communication: Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
• Sales Activation Programs: Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
• Cross-functional Collaboration: Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
• Data-driven Optimization: Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or Life Sciences .
• 8 or more years of marketing or sales enablement experience in healthcare, diagnostics, or B2B organizations.
• 1 or more years of experience navigating highly matrixed business organizations.

Preferred

• Current or prior Labcorp experience.

Benefits

• Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.