Responsibilities

• Own the revenue performance of the brand portfolio -partnering with Finance to set targets, build channel plans, and deliver against goals
• Define and drive the creative and commercial direction for each brand, from initial concept through launch and lifecycle
• Build and manage launch calendars tied to revenue goals, ensuring tight coordination across product, marketing, and content
• Act as the main commerce partner to talent and creative - collaborating on product ideas, launch strategies, promotions, and performance recaps
• Identify and develop new product opportunities by tapping into trending content, audience signals, and category gaps
• Lead fast-turn product drops in partnership with creative and talent, including reactive designs, culturally relevant moments, and evergreen capsule drops
• Own product development end-to-end with external designers and suppliers - from concepting and tech packs through sampling and production
• Oversee sample and seeding logistics across talent, partners, and internal teams
• Own the Shopify launch process - building and QA’ing PDPs, managing SKUs, and partnering with E-Commerce & Marketing Operations on execution
• Partner with the Strategic Analyst on inventory planning, forecasting, and full-funnel performance reporting